Online presence of a business broken down to its core is the amount of links that point back to content produced by the business like social media pages, websites or even business directory pages.
A 2017 study finds that 29% of businesses do not have a website and “Low-revenue small businesses (those earning less than $1 million a year) are about 30% less likely to have a website than higher-revenue companies”. From this we can safely say that a website significantly influences the presence of a business and not having one or even one poorly maintained can damage potential future earnings.
What Are The Core Components of Online Presence?
There are many things that can give your business a larger online presence, here are the 3 main concepts the influence it:
1. Up to Date Website
Have you ever seen a website that you can tell hasn’t been updated in an age? Does seeing this put you off of wanting to deal with the company? If the answer to both questions is yes, then like most of us, we want our mental image of a business to be pristine and issues like this damage the image of a business.
To get the most out of a website it is essential to do the following actions:
- SEO (Search Engine Optimisation)
- Blog Posts
- Interact-ability (email subscriptions, social media feeds, image carousels etc…)
- Constant Updates
Doing all of these on a weekly or monthly basis if done correctly should generate lots of traffic aimed at your website. The only one that the average web admin may not be able to do is SEO, this is an action that must be done on a regular basis as it optimises keywords that are currently being searched for the most on search engines which in turn generates additional clicks.
2. Social Media
Every business NEEDS a social media presence, even if it is just on one of the socials like Facebook. The most popular and ones that generate the most traffic at the moment are:
3. Business Directories
There are many global and local business directories, most are paid for placements but some are free. Having a comprehensive submission to there sites is key to the success of a business.
- Google Maps
- Local Directories
Do you think this post has opened your eyes to the aspects of Online Presence and how it can affect a business, albeit large or small. We look forward to your comments below!